You should never underestimate the idea of collecting customers’ emails. By pressing the “Subscribe” button, visitors on your Magento store permit you to land into their inboxes. The best way to boost sales and build trustworthy relationships with customers is to make use of this data efficiently.
Social Media VS Email Marketing
In today’s world, social media is considered to have the most reach. However, the fact of the matter is, promoting via social networks such as Facebook or Twitter doesn’t get you many fans when compared to email marketing.
Of course, email marketing is not perfect either. Although a considerable amount of emails get lost or are blocked by an ISP (Internet Service Provider), an acceptable amount of messages are still delivered. This means that there’s still a high possibility that your potential customers will read and you will be able to engage them with the information.
Email marketing on average yields 4,300% return on investment (ROI) for businesses in the USA, according to Direct Marketing Association.
Let’s go through some of the prominent pros warranting the notion that email is the most powerful communication channel. Emails are:
- Direct and personal
- Targeted with a purpose
- In a list and you own that list. Unlike social media platforms, your email list is not influenced by changing policies of the platforms.
However, collecting emails can be a challenge. Before you start planning on what material to send to your prospective customers, you’ll need a way to gather a list of relevant emails efficiently.
How to Collect Emails Effectively
To make life easy, all you have to do is find the specialized tool for this purpose. Newsletter Popup by Plumrocket is one of the most popular Magento extensions when it comes to email popups. Such extensions help you in growing subscriptions and needless to say the bottom line of your Magento powered website.
Grow Your Subscribers List & Convert Customers
There are a few things that you need to know before you can effectively communicate with your potential customers and engage them enough to be a part of your “Subscribers List.”
Make Eye-catching Newsletter Popup
First of all, you’ll need to create an attractive newsletter popup that is both informative and draws the attention of your customers. Choose from a variety of responsive popup themes, or modify them to make your unique popups.
Include Rewards & Discounts
Reward your customers with a discount upon subscribing. You can offer discount coupon codes which can be either static or auto-generated. The custom coupon codes can be assigned to every popup based on your Magento’s native Shopping Cart Price Rules.
Sync Subscribers With MailChimp Lists
Save and send your subscribers’ data (including coupon codes) directly to MailChimp, which provides marketing automation. Now you can send transactional emails or newsletters and build your brand. All these efforts are sure to grow your subscribers’ list and increase your conversion rate.
Track Conversions, Impressions & Revenue
While you keep a close eye on your conversion rates, order count, subscriptions, etc. and also make sure to run A/B testing and choose the most appropriate popup.
Keep Track of User Interactions
You can monitor and analyze the interactions of your users with Newsletter Popup. This includes the history of subscriptions, the coupon that has been used and the order ID. You can even analyze popups, landing pages, customer locations and grand order totals, etc.
If your goal is to keep your customers satisfied and boost your sales, the first thing you need to do is make your potential buyers a part of your audience. By now, I hope you know how to do it!
Fayyaz is a Magento Community Manager at Cloudways - A Managed Magento Hosting Platform. His objective is to learn & share about PHP & Magento Development in Community. Fayyaz is a food lover and enjoys driving. You can email him at firstname.lastname@example.org
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