The Amazon Web Services (AWS) has revolutionized the web hosting industry in the recent years. In advance of all its competitors, Amazon hosting offers a highly adaptable environment with the aim of optimizing your WordPress websites by improving their performance.
However, Amazon WordPress managed hosting itself remains technical that cannot be done by amateurs since it has a multitude of products typically designed for a very specific need. It is, therefore, necessary to have an AWS partner like Cloudways accompany you to make the most of it.
Benefits of AWS WordPress Hosting
To take full advantage of these benefits, Cloudways Platform guides you into the world of Amazon Web Services (AWS). Without this, the headache of managing websites could waste your time and investment since you need to hire a dedicated sysadmin.
Now let’s see some of the benefits of AWS:
- Flexibility: you can deploy your cloud server within a few minutes
- Scalability: with vertical scaling, your hosting resources automatically adapt to your needs
- Data Centers: 14 zones in Europe, US, and the Asia Pacific for better performance
Cloudways experts are at your service for the WordPress migrations, server management, the implementation and monitoring of application, and its operation in general. Always at your service, we participate in the continuous improvement of your server infrastructure for the same purpose as AWS: improve your performance and reduce AWS WordPress hosting cost.
Importance of a Local Data Center
Today’s ecommerce and business is all about attracting and converting local and regional audiences. As page load speed is a crucial requirement for a successful store or website, it is essential that you should consider hosting at a data center that is closest to your target audience. This reduces the latency for the users and results in a fast UX that helps convert the visitors into customers and subscribers.
Launch AWS Server in India
To evaluate the significance of local data centers, I use Amazon WordPress hosting and its server is located in Mumbai, India.
First, sign up for Cloudways Platform by completing the simple form and click Start Free button.
Now verify your email to complete the signup process.
After successful signup, click Launch button to initiate the simple server launch process. For the purpose of this article, I choose my Application and Server details as follows:
- Select the latest version of WordPress
- Name Your Managed Application
- Name Your Managed Server
- Select Your Project
- Choose AWS as cloud infrastructure
- Select Server Size (I choose small server small)
- Select Bandwidth and Storage (I choose 2 GB for each)
- Select Location (Asia-Pacific – Mumbai)
Note: I named my managed application as My WordPress, server as My Server and project as My Project. However, you are free to choose different names for those fields. The changes will not affect this tutorial.
After entering the server and application details, click Launch Now button.
Now, wait for few minutes till the server is getting ready!
Once the server is ready, go to the platform and click Applications in the top-left menu bar.
Then tap on WordPress application.
Use Access Details > Admin Panel to get into the dashboard of WordPress staging site:
- Click website URL
- Copy and Enter Username
- Copy and Enter Password
After logging into the WordPress Dashboard, you will find that Breeze — WordPress cache plugin is already installed on your website. Let’s first deactivate it and move further!
Note: Before carrying out performance tests, I removed two widgets from the staging site as they are not useful for the users.
Performance Test and Analytics Tools
To evaluate and let you know the importance of local data center, I’ll do an experiment. It consists of testing a real WordPress website hosted in Indian data center using WebPageTest.
Here are the results current results of my WooCommerce Store:
Have You Thought About Caching?
Caching is a critical aspect of your website’s performance as it can greatly improve loading times.
There is a lot of buzz on the Internet with regards to website loading times. A fast loading website provides a better overall user experience and leads to more engagement and better conversion rates.
Even Google has announced that site load times will play a role in the ranking of your search engine. And studies show that if a site takes more than two seconds to load, visitors are more likely to give up and go elsewhere.
Now you know the importance of caching. Let’s activate Breeze cache plugin:
- Enable Minification (HTML, CSS, JS include inline JS and inline CSS)
- Group Files (CSS and JS)
Let’s see the results!
Use CDN If You Have Global Audience
It is often the case that as a business grows, it starts to target audience that is well outside of the initial plan. While this is a good thing for the business, the global audience would experience lag and performance issues because of the distance between the user and the data center.
To counter this, Cloudways offers CloudwaysCDN, a system of globally distributed servers that cache a copy of your website. Once a visitor comes to your website, the data is served from the closest server instead of the original data center. As a result, the visitor experience excellent page load speed at a fraction of the cost.
AWS is one of the most popular web hosting platforms. Most users choose it for two main qualities that are: versatility and practicality. It is indeed compatible with most sites that showcase businesses, organizations, and/or various institutions. However, as with any new working tool, it is best to have a platform like Cloudways to accompany you to help you better understand the specificities of hosting on AWS.
Passionate about technology, entrepreneurship, and marketing, Mansoor Ahmed Khan is in computing since he knows how to type on a keyboard. His daily life is rocked by his family, projects, and his screen. Probably in this order, he likes to be convinced at least.
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