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4 Ecommerce Website Design Trends to Double Your Sales in 2018

Updated on February 23, 2018

5 Min Read
Reading Time: 5 minutes

ecommerce website design trends

Just setting up an online store is no guarantee that it will rake in profits.

You may have found the right products to sell online to the right target audience, chosen a catchy brand name and logo, and used a killer marketing strategy. Yet, a few days after your ecommerce store has gone live, you find little to no money in your account.

Why? You may ask.

One main culprit for this is poor website design. Let’s not forget: your ecommerce store will square off with the most competitive rivals in your industry. And if the design isn’t making it simpler for visitors to browse your store and purchase items, you will eventually lose out.

So to turn your online store into a profit-making machine, here are 4 latest ecommerce website design trends your online store should have.

Material Design And Card UI Layouts

Material design and card layouts are quickly becoming the norm for ecommerce website design trends. Use both to provide a seamless and engaging user store experience.

Material Design

Also known as Quantum Paper, Material Design is the design language from Google. It first came into the limelight in 2014 when Google decided to take the concept of card motifs introduced in Google Now to the next stage. The new design methodology allows for more rigorous grid-layouts, as well as transitions, animations, and shadow effects.

Due to these amazing features, material design is mainly useful for engaging store visitors. It is instrumental in retaining visitors and helps increase store level activity. Thus, material design goes a long way in increasing brand recall and help extend brand awareness.

Card UI Layouts

As a key component of material design, card-based layouts are becoming increasingly fashionable. In fact, a popular social media channel has adopted card layouts as the core design for its entire platform. Can you guess which one? (Hint: it rhymes with ‘Interest’).

Card UI layouts are being widely adopted for three key reasons: responsiveness, readability, and for fitting right into the modern social media inspired store layouts. The cards let you simplify organizing and reorganizing content on the pages and greatly improve your page load speed across the store.

Card layouts are also useful for structuring content into neatly-organized silos. As a result, visitors skim and read content easily. This eases your decision making process and enables visitors to take in more information about related products.

Integrated Videos

It was once good design practice to embed videos on webpages to make the page appear more enticing. But, this practice got out of fashion. The reason: it slowed down the page and hurt SERP rankings.

Now, videos are making a comeback, but in integrated form. As a split between an actual video and a GIF, integrated videos play instantly as the page loads, and add a touch of personality to enhance the store experience. For this reason, they are a sought-after feature for ecommerce stores.

Using integrated videos is an excellent way to encourage customers stay on your web page for a lot longer and allow you to catch them by surprise by evoking positive emotions.

Product Pages As Landing Pages

Ever wondered why Apple Store’s landing pages are so spellbindingly appealing? Because it makes use of all elements that make landing page work wonders; mesmerizing page design, catchy product descriptions, vivid product photography, and strong call-to-action.

Landing pages have been and are still are a vital element for CRO. Now, online stores are grabbing customers’ attention by turning their product pages into landing pages. Here’s how it works.

A customer lands on a product page and gets immersed into it. Instead of a cluttered web page layout, he finds the design clean (lots of white spaces) and the content concise and relevant.

There is also a well-placed call-to-action (highlighted in a different color) either on the right or at the bottom. It invites him to click and become the proud owner of the displayed product.

The result: he achieves a remarkably mesmerizing shopping experience. Apple Store’s product pages are excellent examples of landing pages that work wonders.

A worthy example of this in Australia is Dick Smith. It is an ecommerce store famous for selling smartphones, cameras, and other tech gadgets.

If you look at the image above, you’ll notice that it has minimal text and an Add to Cart call-to-action in bright yellow. When you scroll down, the web copy is neatly placed to communicate features and value.

By applying these aspects to your store, you’ll see a noticeable change in conversions and sales.

Large Fonts And Image Backgrounds

There has been a rising upward trend on using large fonts and backgrounds on ecommerce stores. And it isn’t surprising to see why.

Large fonts and image backgrounds position the product and text in an appealing way. The last thing you want is to have your visitors squint to read what the product is about or get lost in a sea of text.

And speaking of image backgrounds, more and more ecommerce stores are making use of real product photography instead of using photoshopped imagery. The practice of smartphone developers showing actual people using the product has set a trend. And many are rushing to put this to use in their online stores.

There are several benefits to this. Photos add authenticity to the product description and build up visitors’ trust. Plus, the images help convey the ‘what-you-see-is-what-you-get’ idea, similar to the experience found in brick-and-mortar stores. In fact, some online stores even resize their background images to fill half or the entire width of their entire homepage.

A great example is The Iconic, an Australian apparel company. As you can see, its background imagery takes up a large portion of the homepage that captures visitor attention and increases the chances of a click on the CTA.

A second example is Coles, a leading online grocery stores in Australia. The store’s homepage has an almost-full screen carousel based background that uses real people and product photography. With large fonts, it communicates the value of its ongoing campaign.


Integrating these ecommerce website design trends into your online store help you see a substantial improvement in your sales and profits. The more immersive and seamless your store experience is, the more likely that customers will connect with your brand and become active buyers.  Also do read another blog post by me on: Top 7 Web Design Magazines For 2018.

Have any ecommerce design tips you want to share? Feel free to comment below.

Share your opinion in the comment section. COMMENT NOW

Subhan Alam

Subhan Alam is a Digital Marketing Enthusiast at Cloudways, a Managed Cloud Hosting Platform. He works on different regions and is passionate about implementing new approaches in Digital Marketing. He likes to stay fit and meditates daily.

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