Bring out the bells; it’s a holiday season
Bring out the bells, it’s a happy time
Ho-Ho-Ho! It’s the happiest time of the year especially if you’re an ecommerce store owner. Your sales will probably increase by 40%; though almost all of you would wish that this percentage would go in triple digits.
To maximize your earning you have to take care of multiple factors. I do not expect you to remember every item on the Holiday Season store prep checklist. However, remember that sometimes a small thing can have a big impact on holiday season revenue.
To make sure that ecommerce store owners do not miss a trick, I decided to go to the influencers and experts of the industry and ask their opinion about the single most important thing that could mar the Holiday Season sales revenue.
The Best Start Is An Early Start
Let’s begin with the first hack for aligning things whether it is the marketing plan or the budget. Experts suggest that you should avoid the last minute rush. According to James Gurd, the owner of Digital Juggler:
Adel de Meyer, speaker, mentor and author at The Next Web, added to the discussion:
Use High ROI Marketing
You could attract a significant audience to your store. Now, the best option for creating great marketing campaigns is to leverage the power of high ROI marketing such as social media.
So the second hack to hit a homerun this holiday season is to use high ROI marketing tactics, such as gift guides and Facebook ads. Well crafted and well targeted Facebook ads are very beneficial in brand image entrenchment and converting traffic into potential sales.
Jimmy Fritz, CEO of The Wedding Shoppe advised:
Similarly, James Dillion, Content Manager at Gorilla 360 gave his top tip:
Adriana Tica, a digital marketer and owner of a digital marketing agency contributed:
According to Chloe Thomas, speaker and an ecommerce consultant:
Similarly, Kevin Muldoon, blogger and WordPress fanboy added:
Mike Bryant is responsible for the marketing at Kount Inc. He advised SEO for product images:
Get All Preparations Done Early
Phill Barrett, an ecommerce thought leader, added his two cents about getting the store development work done as early as possible:
So, I decided to get some technical opinions. The experts suggested testing the store early for traffic spikes resistance, setting up retargeting for abandoned carts, and to thoroughly stress test all plugins and the checkout process.
According to David Hoos, marketing lead The Good:
Patrick Rauland, a WooCommerce consultant added:
Talking about abandoned carts, Beka Rice, an ecommerce expert opined:
On a similar note, Alex Lenashov, a Magento consultant discussed the issue from the perspective of Magento dev:
Be (Technologically) Innovative
Here is what Sam Hurley (#1 Marketing Influencer) has to say about the importance of chatbots for Ecommerce:
Discussing order fulfilment, Marshal Hughes, CEO & Co-Founder of Passel, advised:
Linda Bustos, director of merchant strategy at Workarea commerce, advise using real time merchandising:
To Sum Up
I asked Fanny Heuck, a digital marketing professional to contribute to the discussion. Here’s what she added: