I assume you have finalized your budget, marketing strategy, or fulfillment requirement and ready to take the advantage of the 21% ecommerce sales growth during this holiday season.
But there are still a few things you might need to consider while launching your ecommerce store. These challenges include maintaining the user experience in the event of traffic spikes and slow page load time. Additionally, you should be very vigilant about the security of your store because online stores are a plump target for cyber criminals. Finally, you must realize that there are so many things that could go wrong during the holiday season. This is why you should be very concerned about the level of support available to your store by the hosting provider.
These factors are as important as the product inventory at your warehouse. To earn big, you need to have a solid understanding of these factors. Now imagine a solution that could solve all these issues in one stroke!
The best way for optimizing your store performance is to host your ecommerce store at a reliable and secure managed cloud hosting provider. This is the biggest and the grandest sale event of the year, where you can expect your revenue to increase by at least 40%.
Amazon faced a loss of $3.75M due to an outage of only 20 minutes. Zappos, an online shoe and clothing shop, was the target of a cyber attack, in which cyber criminals gained access to the accounts of 24 million users. If these big names can be the target, you can be the next!
I want to give you a broader view of the above discussed problems and the implications for the sales revenue of your online store:
Slow Load Time Can Cost You Sales and Conversions
You would be surprised to know that a 1 second delay in page response can cost you a 7% reduction in conversions. In addition, website load speed also plays a vital role in the search engine ranking position. Remember that if your store doesn’t rank high enough in SERP, you might lose a significant number of potential sales.
You only have a mere 5 second to engage with your visitors before they close the tab and leave your store for good. It is important to realize that the ecommerce store performance has a direct impact on SERP positions, conversion rate, and most importantly, sales.
Do You Really Want to Lose Sales?
As you have deployed your marketing activities on various channels, you could expect serious traffic on the store. As a result, the store will experience multiple massive traffic spikes during the holiday season. Ad impressions typically increase by 50%, CTR rise by 100%, direct traffic increases by 150%, the average order value grows by 30%, and the conversion rates go up 60%.
Now assume that the hosting solution that powers your store is unable to handle the traffic spikes, you will lose a significant portion of these numbers.
Your Store Faces a Security “Situation”
Thirty thousands websites, including online stores get hacked on daily basis. Your ecommerce store have confidential data like customer profiles, credit cards credentials and bank account details. This is why security of your ecommerce store should be the top priority that help gain the customers’ trust.
Ecommerce stores are a favorite target of cyber and malware attacks, especially during the holiday season. The reason is simple: very few stores care about being PCI compliance in order ensure that all transactions are secure and protected.
Your Tech Support Team is on Holiday
I know you’re not a techie and therefore need somebody to look after the technical issues that could arise during the holiday season. The problem is that your tech support team could go on vacations, leaving you without any support. Very few store owners would like to imagine this scenario during the holiday season. It would be a tough call!
Now add malwares and security breaches into the mix and you could imagine the technical and security related challenges that stand in the way of your store’s success.
Cloudways Is The Perfect Solution For All Your Ecommerce Store Woes
Managed cloud hosting is a great answer to the above-mentioned challenges. By opting for managed cloud hosting solutions, you can resolve all these problems and ensure that your store make it big this holiday season. Now comes the tough part; how can you find a managed cloud hosting provider for your ecommerce store?
Cloudways is a popular cloud hosting solution provider that helps you focus on your ecommerce store rather than worrying about hosting related issues.
Streamlined User Experience
With Cloudways Platform, you can host multiple ecommerce applications on a single server or host a single store on a server. The Platform offers an optimized solution for your ecommerce store, ensuring very low page load speed
The speed is the result of Thunderstack, the optimized hosting stack comprising of Varnish, Memcached, Redis, NGINX, and Apache. All this results in a smooth user experience that directly translates into sales and conversions.
Secure and Scalable Stores
With Cloudways, store owners do not have to worry about security and scalability, two reasons why online stores fail to perform in the holiday season.
If you’re expecting traffic spike during the holiday season, you just need to drag a slider and scale your server. Cloudways’ cloud infrastructure provider Kyup is an auto scalable infrastructure provider that is highly recommended for ecommerce stores.
Since Cloudways is a managed platform, you could rest assured that the cloud experts take care of the security of the servers, including the patching of the software and servers. Your store is secured with free HTTP/2 SSL certificates that could be installed in a single click.
To augment these security measures, the platform offers free automated backups that ensures that a copy of your data is stored at an offsite location. In the event of a disaster, your store iss up-and-running within minutes, thanks to the easy restoration of the backup. You can also schedule backups on hourly, daily, weekly or monthly basis.
360° Service Which Help You Grow
Cloudways offers a smooth website management experience with an easy-to-use platform with full control over your ecommerce store. You can manage, monitor or scale your servers yourself, and incase if your need any assistance, there is 24x7x365 customer support that helps you out in every situation.
Cloudways is build to make businesses grow by taking care of your hosting related problems. But don’t take my word for it, check out the best ecommerce hosting yourself in the 3-day trial period, NOW!