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How to Dual-Optimize Your Website SEO for Google and Pinterest

December 13, 2018

6 Min Read
dual optimize website seo for google and pinterest
Reading Time: 6 minutes

As a business owner, you probably already know how important Google is for your business. Using the right SEO techniques is crucial if you want your website to show up in Google search.

With so much competition in just about every niche under the sun, your website’s SEO strategy is more important than ever. But it doesn’t stop at Google. Nowadays you also need to ensure that your business shows up in Pinterest search as well.

Now, you may be thinking,“But my business is in finance/ tech/ economics/ ecommerce (etc), isn’t Pinterest just for crafts and hair styles?”

Surprise! You’re wrong!

Pinterest is a massive search engine, with 250 million monthly users. 125 million monthly users from the USA alone. There is a topic and audience for just about every possible product you could imagine on Pinterest.

Why is Pinterest Important for Your Business?

People are actively shopping from Pinterest every single day. When someone pins your product, their audience sees it, which increases its engagement, which then helps it rank higher in search results and be seen by even more people. Pinterest itself has the power to send massive amounts of traffic to your website in little to no time at all.

Whereas ranking on Google can take months, ranking on Pinterest can happen the day that you pina product. That is, if you know what you’re doing. If your business / products aren’t on Pinterest yet, it’s time to get them there. Trust me, you can not afford to miss out on this incredible, free marketing tool.

In this post I will show you exactly how to dual-optimize your website for both Google and Pinterest SEO.

How to Dual-Optimize Your Website

Dual-Optimizing means that you set your website up with both traditional SEO and Pinterest SEO.

Let’s talk traditional SEO first. Here are the basics you should implement to every one of your pages and blog posts.

5 SEO Tips to Make Your Website Rank on Google

1. Keyword Research

Doing keyword research before writing any blog post is mission critical. Writing an good article takes a good amount of time and effort. Researching what words people are using when searching for your topic and then writing with those words ensures that your efforts aren’t wasted. This is what keyword research is.

When people search for information online they rarely actually put just one word. Most people ask a question or put more than one word called a keyword phrase, or a long tail keyword. Keyword phrases are super important to your SEO plan because they help your audience find you. If you use the phrases that people are using in their searches, your website is more likely to show up in their search results.

Tip: Don’t use the most popular keywords that have a lot of competition. Instead, focus on long tail keywords or keyword phrases because they’re much easier to rank for since they are far more specific and can attract a more targeted audience to your site.

There are a number of ways to find keywords, but the easiest way is to use the Google Keyword Planner tool, which is free. This tool will show you how many people are searching for your topic, and the level of competition you are up against to rank for it.

Use this information to choose the keywords for your blog posts (and your Pinterest marketing too, which we will discuss in a moment). Knowing what keywords your website is already ranking for will help you plan your content too. Many online keyword tools will make you pay to see all of the keywords your website is ranking for. But you actually have access to all of this information for free, already!

2. On-page SEO  

On-Page SEO is anything you do on your page to improve the ability of search engines (and your audience who is using a search engine) to find you.

These are things like:

Title, Headings & Subheadings: Aka H1, H2, H3 headings. Put your keyword in them!

Slug: The slug or permalink of your post/page URL is important. Make sure that you include your keyword, and keep it as short and sweet as possible.

Content: The meat and potatoes of your page is the content that makes up the paragraphs of the article. Again, include your keyword throughout the article.

Interlinking: Within the article be sure to link to other related articles on your website.

Images: When crawling your website, Google looks at your images too. Google uses them in image search results.

To better your chances of having your images come up in searches, you can ‘SEO your images’ by ensuring that you have keywords in the file name of the image, as well as the alt tag.

3. Off-page SEO

Off-page SEO refers to what you do outside of your website. Such as link building and social media marketing. Essentially any traffic generating activities that you do not on your website or blog is considered off-page SEO. Every time someone shares your post on social media, it sends Google a memo that people care about your content, and that its important.

Tip: Make sure your social share buttons are easy to find. Make it super easy for people to share your posts. If they have to look around for a share button, they won’t.

Link building aka backlinks are crucial for SEO and ranking too. Basically, you want other high authority websites linking back to your website because that also lets Google know that your content is important. You can increase your backlinks by guest posting on other blogs.

4. Website Speed

One of the most important factors in your SEO strategy is making sure that your website loads fast. Search engines won’t recommend a website in their search results if it is slow. First and foremost you should host your website with a fast web hosting company. Cloudways hosting comes with a ton of speed-improvement features to make your website lightening fast. As well, Cloudways has a really helpful article on many ways to speed up your website.

5. Write Epic Content

Epic content is also known as cornerstone content. These are your longest, most informative articles that are filled with SEO rich content. The more epic your blog posts are, the better they will rank in search results.

In addition to being great for SEO, publishing epic content also helps you build authority, establishes your expertise, and builds trust with your readers.

5 SEO Tips to Make Your Website Rank on Pinterest

Now that I’ve given you a quick rundown on the basics of traditional SEO, it’s time to dig into optimizing your website for Pinterest.

1. Use a Pinterest Business account

A Pinterest Business account is free and allows you more features than a Personal account. With a Business account you will have access to analytics.

2. Enable Rich Pins and claim your business on Pinterest

Once you have a business Pinterest account, you can verify your website and apply for Rich Pins.

3. SEO Images for Pinterest

As mentioned earlier, Google reads the information in your image alt tags. Pinterest does too.

It’s important that you put your keywords in your image file name as well as the alt tag. You can also add hashtags in your alt tag, which Pinterest will pick up on and feature it in a feed of other pins using that hashtag.

Tip: Make your pins size 600×900. Making them a bit longer works well too.

4. Optimize Your Pinterest Profile with Keywords

Just as your blog posts need keywords, so does your Pinterest profile. Using targeted SEO keywords will help your pin rank on Pinterest search results, as well as other search engines too.

Make it easy for people to discover you when they search for what they need in the search bar, by having keywords in your:

  • Profile name and bio
  • Board names and descriptions
  • Pin’s description (and the image file name)

5. Strategic Pin Strategy

Alright, now that you have your website and your Pinterest account set up like the pros, it’s time to start pinning strategically.

This is how to pin with SEO in mind:

Choose one of your blog posts and pin it to one of your boards that is rich in relevant keywords to the blog post’s topic. Don’t pin it to a ‘catch all’ or ‘best of’ board. You want to be very specific in pinning it to a board that makes SEO sense. This is because you want to tell Pinterest what this pin is about so that they categorize it correctly for search.

Ideally you will pin it to a board that is named exactly what the topic is. For example, a pin for a blog post about growth hacking should be pinned to a board named ‘Growth Hacking’ and not ‘Jim’s crazy ideas for customers’ Because no one is searching for ‘Jim’s crazy ideas for customers’ but a lot of people are searching for ‘Growth Hacking.’ Do this for each of your blog posts. And then start pinning to relevant group boards as well. Once you have implemented these 10 tips, you will have successfully Dual-Optimized your website for both Google and Pinterest.

These 10 SEO techniques may seem like a bit of a chore, but I assure you this is a task worth doing to your benefit. I hope these strategies help your business thrive this year.

For more SEO and Pinterest marketing tips, grab your free copy of the HerPaperRoute Viral Pin Formula Book, which is packed with resources on how to make shareworthy pins that people can’t help but repin. You will also get access to my 1000+ Instagram Hashtags For Entrepreneurs database as well.


Author Bio: Chelsea Clarke is a Blogging & Pinterest strategist who helps entrepreneurs scale their businesses via free training on all things viral marketing at HerPaperRoute.com

Disclaimer: This is a guest post by HerPaperRoute. The opinions and ideas expressed herein are author’s own, and in no way reflect Cloudways position, opinion and policies.

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Ahsan Raza

Ahsan Raza is a Digital Content Producer at Cloudways. He is passionate about digital marketing and the latest happenings in the tech world. Storyteller at heart, he loves to discuss books, movies and shows. His favorite TV show: ‘The Office’.

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