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Cloudways Partners With Metrilo – An Ecommerce Data Analysis Platform

Updated on June 14, 2017

3 Min Read

Cloudways solves many hosting and server management headaches for SMBs. Now, we want to offer our Magento and WooCommerce clients a way to improve the core matrix of their business – Sales. To this end, Cloudways has partnered up with Metrilo, an ecommerce analytics, CRM and email platform that helps online stores leverage data to increase sales. We are looking forward to helping our ecommerce clients surpass their business targets using the power of the Metrilo Platform.

Cloudways Partnership With Metrilo

For many online stores, the most common problems are marketing-related: getting traffic, converting that traffic into sales, stimulating repeat buying patterns, engaging with customers through targeted offers.

Many business owners and managers lack sufficient time to dig deep through the data, and consequently sales opportunities often go unnoticed and untapped. The problem is not the data itself (your store already generates a huge volume of data every day). Rather, it is the lack of time for analyzing the data that causes much of these problems.

What if you could:

  • Optimize your acquisition spending
  • Fix the issues in the customers’ journey
  • Replicate campaigns with the best ROI
  • Identify the products that bring you the most loyal customers
  • Create better deals and bundles based on product correlations
  • Monitor email and campaign performance
  • Understand how customers do at your store
  • Segment customers on behavior, and generate tailor-made promotions
  • Send automated emails in response to particular customer behavior

If you had the data displayed in a simple and usable way, you could start doing all the above things today. We would like to introduce you a versatile platform that does everything on that list. The good news is that this platform is specially crafted for the ecommerce industry!

Metrilo does the number crunching and gives you ready answers so that you can adjust your marketing efforts and sell more to your customers. The best news is that Metrilo works with Shopify, Magento, WooCommerce and custom stores. It processes historical data so that you have the full picture of your sales and customer behavior for decision-making purposes.

The Metrilo Platform

The Metrilo Platform has three interrelated components: Analytics, CRM, and Email. Since these components are interconnected, the data generated or analyzed by one component could e used by other components without the need for exporting or further processing of the data.

The Analytics part monitors key performance metrics such as acquisition channel, campaign effectiveness, conversions, revenue, retention, product performance, and correlations.

The sweet part is that it is more accurate than Google Analytics because the order statuses are updated in real time, and the revenue is recalculated as it happens.

The CRM builds complete customer profiles including order history, product interactions, contact details, session recordings, CLV, etc. This data presents the shopping habits and preferences of your customers. You can then segment customers based on behavior and taste, and customize offers for each segment with great success.

The Email feature of Metrilo allows you to connect with all or specific customer segments directly from the platform. You can include CTAs, coupons, featured products and other promotional material in your emails. The component also features automated messaging based on specific customer action triggers such as cart abandonment, reengagement, transactional emails, upsells.

This way, all your emails are relevant and timely; all campaigns are tracked and measured by engagement rates and revenue.

If you are struggling with store performance tracking and analysis, Metrilo is the perfect tool to get insights into the performance numbers of the store.

Your spending and focus will be in the right places; you’ll be making data-backed decisions instead of looking into the crystal ball; customers will be happier with offers that relate to their tastes and actions – all without ever setting up sales funnels, reports, or complex spreadsheets.

If you are interested in trying out the Metrilo platform, a 3-day unlimited trial is available for free.

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Fayyaz Khattak

Fayyaz, a passionate Motorbike tourist, works as a Team Lead — Magento Community at Cloudways - A Managed Magento Hosting Platform. His objective is to learn & share about PHP & Magento Development in Community. You can contact him at [email protected]

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