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Boost Your Product Page Conversions In Magento 2

Updated on  April 3, 2018

3 Min Read
Reading Time: 3 minutes

The real success of an ecommerce store is when it can increase the number of sales it generates.

And to make that possible, Magento store owners need to take specific measures that enhance the digital experiences as well as improve user interface/frontend.

Magento 2 Conversion

Beautifully designed Magento 2 stores entice new visitors and lead them to become your customers. These also help raise conversions of your store and increase traffic.

Creating attractive landing pages such as home page, category page, product page, is a vital technique to convert your visitors into customers in no time. And, it is the product page of your ecommerce store that’s central to conversions.

You might be wondering what would be the easy way to boost your product page’s conversions In Magento 2? Well, the answer is attractive design.

And, in this post, we will give you details on how to optimize a product page for conversions.

So, let’s get started.

Add Product Price at the Proper Place

The first thing that the buyers notice is the price of the product. Always place the price label in the proper position. When a shopper visits the product page, he/she shouldn’t need to scroll and search for the price tag. Make sure that he takes the shortest mouse route to add a product to the cart.

The most user-friendly position is to place the product price below the product title or next to the ‘Add To Cart’ button. To make your product price visible, use large fonts or colors that stand out.

If there is a discount or special price on a product, make sure it catches the attention, especially the discount tag. Use bold color and large font to show discounted price and cross-out the initial amount with a light and dull complexion to make it prominent.

Add Attractive Product Images

High-quality product images are essential for selling products fast. As a store owner, make sure that product images are clear and demonstrate the product from different angles. The top online stores are now offering zoomable pictures and 360-degree product views for making the product more compelling.

The safest approach here is to keep a balance. So, know your audience, the devices that they use for shopping, and your store’s page load time. Only then you can figure out the balance and the necessity of high-resolution images and 360-degree product view.

It is recommended to show the highest possible quality of your images if your hosting server can manage. But, make sure that your Magento 2 ecommerce store doesn’t suffer from poor performance.

Add Product Videos

Adding videos to the product page is one of the many outstanding features of Magento 2. Using this feature, you can inform your customers about your products in a more engaging way.

Especially, if you have products that need video demonstration, don’t ignore this ultimately useful functionality of Magento 2.

The videos can be about anything, from product overview to review to unboxing or anything that will help customers to understand the product better. This will create a positive impact on your sales and conversion through the product page.

Check out this ‘Add YouTube Videos on Product Pages in Magento 2’ article. It has explained the easiest way to add videos to your product pages in Magento 2 ecommerce store.

Add Attractive Product Description

Magento 2 gives you a free hand when it comes to writing the product descriptions. This means that merely copying text from the manufacturers’ website isn’t the right way to promote your products. But we still see a lot of ecommerce owners neglecting such basic product description rules.

Unique and well-structured product descriptions that highlight proper benefits of a product improve serve as another way to increase the conversions on your store.

Product Ratings and Reviews

According to the survey, 69% of online buyers only buy a product when a product has reviews. Getting honest reviews and ratings are crucial to getting your product pages above the ground. And, both, product ratings and reviews, are a part of native Magento 2 functionality.

They build trust and convince visitors to choose your store over multiple others on the internet. So, try to add as many reviews as possible, and you will see an instant increase in sales.

Make sure that majority of the reviews are positive. A simple strategy is to keep a balance or positive and negative reviews. If all the reviews are positive, the buyers will become suspicious and think that they are fake.

If you need more help related to boosting product conversions on Magento 2, then let us know in the comments below.

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About The Author

Fayyaz Khattak

Fayyaz is a Magento Community Manager at Cloudways - A Managed Magento Hosting Platform. His objective is to learn & share about PHP & Magento Development in Community. Fayyaz is a food lover and enjoys driving. You can email him at m.fayyaz@cloudways.com

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