The marketing industry is still dominated by Google and the rules that it sets up in regard to SEO. Whether you’re creating web pages or writing your marketing and promotional content, you need to have SEO in mind at all times.
This is true, especially when it comes to your WooCommerce store as you want customers to find your store easily, so you could maximise your number of sales. Not sure where you to begin? Here are six essential SEO practices your store could use today, and you could see a huge increase in sales!
“The art of using keywords in your content isn’t dead. In fact, it’s just as important today as it always has been. However, with the rise of voice control on devices such as smartphones and FireSticks, keywords are quickly adapting into key phrases” explains Taina Vargas, SEO Manager and Contributing Writer at >HuffingtonPost.
Let’s say you were selling ‘running trainers’. Instead of a customer searching ‘running trainers’ into Google, they are much more likely to say ‘Google, what are the best running trainers for under $50’. This means you need to start implementing these kinds of phrases into your content.
It was once believed that Google used to penalise websites and stores for having plagiarised content, whether it was intentional or not. However, in recent months, it’s become clear that Google doesn’t actually penalise, it simply ignores and doesn’t index the page if the copied content is detected.
However, this means that your customers won’t be able to find your pages, which will be a huge problem for you. Fortunately, you could use tools like >Essayroo and Boom Essays to check your content to make sure that it’s 100% original.
Use Proper Formatting
This is more of an umbrella term which could refer to a tonne of different aspects of your WooCommerce store. For example, you’ll want to consider the length of your content to make sure that it provides value to your readers and doesn’t come across as spammy.
For this, you’ll want about 2,000 words, which you could check using >Easy Word Count. Likewise, make sure your larger pieces of content use headers and subheadings to break up the text, you correct format added content, such as testimonials and reviews using tools like >Cite It In and that your entire store is optimised for mobile devices.
Check Store Content Quality
Consider how much content your store has and all the areas of written text that your readers could be reading. For example, you’ll have your website content, your page descriptions, your product descriptions, your terms and conditions pages, your FAQs pages, your promotional content, your blog and many more.
You need to invest a proper amount of time in making sure that this content is perfect. This means editing your content, proofreading your work and making use that everything is perfect, including spelling, grammar and the punctuation that you’ve used. Not only will this give you a better SEO ranking, but it will also improve your user experience. You could use tools like ‘State of Writing’ and ‘AcademAdvisor’ to help with these processes.
Use Unique Title Tags
One of the most common problems that WooCommerce stores face is using duplicate title tags in their content. You need to pay special attention to the tags you’re using to make sure that they’re 100% unique and not clash with other pages in your store.
This may mean repeat keywords or phrases in some places, but you could always settle for using the tried and tested method of ‘brand-mode-item-type’ that you could follow to create these tags.
Analysis & Update
Just because you’ve to spend the time investing in your website and store and making sure everything is up to date that doesn’t mean the job is done. SEO is a continuous process where you must always be aware of what the guidelines are.
Something that ranks highly today may actually be penalised tomorrow by Google, which could damage your business. Use tools like >Ahrefs and >Academized to make sure you stay up to date with everything that’s going on, so you could stay one step ahead at all times.
Optimising a WooCommerce store doesn’t have to be an overwhelming or daunting task. By following these six simple steps, you could easily start to boost the sales of your store, sometimes even as much as you could think!
Disclaimer: This is the guest post written by Gloria Kopp from >Australian Help. The opinions and ideas expressed herein are author’s own, and in no way reflect Cloudways position.