If you choose to sell your products and services online with WooCommerce, you have to make a crucial decision that can directly affect your online sales: which WooCommerce payment gateway should you choose?
Since a payment gateway plays a vital role in your ecommerce, it can be a difficult decision to make. I can help you understand how it works, how to choose the best WooCommerce gateway plugin, and the different factors to consider when choosing the right options for your business and especially for your customers.
What is a Payment Gateway?
A payment gateway is a service that processes all online payments. To make this happen, customers send credit/debit card information at the final moment of purchase, which will be transmitted to the store and finally to the bank.
In addition, a payment gateway reports you if the charge has been approved or not; if not, the amount will be canceled. Finally, the payment amount is deducted from the customer’s account and deposited in your store account.
Thus, the role of the payment gateway is to accept or reject a transaction, with your store account before the amount is deposited into your bank account. Technically, you need to have both a merchant account and a payment gateway to accept online payments.
Usually, you can count on Payment Service Providers (PSP) to get both. This means what I have been calling “payment gateway” so far is actually PSP. This is the case with some services like Stripe and PayPal.
How Does a Payment Gateway Work?
When your customer makes a payment through your WooCommerce store, a payment gateway performs several important operations. First, it passes the payment through the store’s server, then transfers the payment from the payment portal to the issuing bank and asks for confirmation.
Based on the bank’s response, the payment authorization request can be either accepted or rejected, the response returns to the payment gateway through the merchant server and the server response allows the customer to proceed with the purchase. This process takes about a couple of seconds.
The choice of WooCommerce payment gateways is among the most important business decision store owners could make. There are several great options that integrate well with WooCommerce and provide a great experience to you and your customers.
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Best WooCommerce Payment Gateways
Generally, most of the WooCommerce stores offer the same payment solutions. However, it is important to differentiate yourself from the competition by offering other means of payment to your customers. Therefore, I have listed the best WooCommerce payment gateways for your online store.
Note: The following payment gateway has been listed in alphabetical order and hence does not ranking in any way.
1. Amazon Pay
Amazon Pay is a payment service by online ecommerce giant, Amazon.
With Amazon Pay, you can offer your customers a payment option through your Amazon account. Only your email address and password are usually required for account validation. While it is, of course, mandatory to have an active Amazon account, no other condition you will face.
The major advantage is that you don’t need to enter payment information on the third-party website. Amazon stands out as an important intermediary between a customer and an online store. The end user has no charge for creating and using his account.
The payment is possible by credit card or direct debit to your account following what you set up on Amazon. The seller, on the other hand, must have a commission of nearly 1.9% and 35 cents per transaction, almost like with PayPal.
Fees: Amazon Pay charges a domestic processing fee of 2.9% and an authorization fee of $0.30, plus tax where applicable.
Currency: AUD, GBP, DKK, EUR, HKD, JPY, NZD, NOK, ZAR, SEK, CHF, and USD.
Country: Amazon Pay is currently only available in the USA, UK, Germany, France, Italy, Spain, Luxembourg, Netherlands, Sweden, Portugal, Hungary, Denmark, and Japan.
2. Apple Pay
Apple Pay is initially a payment service for mobile devices. However, it is only available to users of new products launched by Apple. The payment service was initially based on NFC technology, i.e., near-field communication, for the iPhone.
It is possible to offer your customers to purchase with Apple Pay not just in online stores but also in physical shops. However, it is also possible to make integrated purchases in certain applications, for example, Airbnb, Starbucks or Kickstarter.
Since the launch, some online stores have also decided to offer Apple Pay as a means of payment. Initially only available for the United States, the service is now available, among others, in France, the United Kingdom, and Switzerland. It is likely that Apple Pay will grow even further in Europe.
Fees: Apple charges 0.15% per transaction on US purchases.
Currency: Apple Pay supports all major credit or debit cards, including American Express, Visa, and Mastercard, etc.
Country: There are 30+ countries and regions that support Apple Pay.
3. PayPal Pro
PayPal is one of the oldest payment platforms on the Internet, and because of that, it is everywhere. The bottom line is simple: it is a one-stop online gateway for payments. Users give them access to all the credit cards, bank accounts, and addresses they want, and they are ready to shop at your store.
In many ways, PayPal has become the de facto way to pay on the Web. In most cases, people can choose between payments by credit card or PayPal. Which, for you, means that your customers probably already have a PayPal account. Therefore, they press a button to pay, and you get your money and their address and all the other relevant information here and there.
PayPal also offers complete protection for buyers and sellers, allowing you to go through specific and well-defined dispute resolution processes.
It is easy. Not only on the client side, either. From your point of view, PayPal is a default payment method – if not the only one – for a large number of plugins and ecommerce solutions. In many cases, all you need is to have a loan account, and you just put your email address. That being, you can pay.
You can find all the information you need on your PayPal dashboard. Click a few buttons, launch a few reports and you can export just about any data you need in PDF, CSV, TAB or QuickBooks format.
There are about 200 countries in which you can use PayPal. If you live in one of them and use or want to accept one of their 25 accepted currencies, you are good. PayPal offers you one of the largest payment networks, no matter where you are or whom you are selling to.
- 9% + 30¢ per transaction for local payments.
- 9% transaction fee for international payments.
Currency: PayPal accepts more than 20 currencies including USD, GBP, AUD, and CAD, etc.
Country: PayPal Pro supports businesses in more than 200 countries.
4. PayPal by Braintree
Founded in 2007, Braintree is a very simple way to provide online payment to your users. Braintree overcomes the problem of multiple sellers with the ability to split payments.
Braintree protects your data, complying with the Payment Card Industry (PCI-DSS) security standard. This WooCommerce payment gateway also has an advanced fraud detection system that protects you and your users from any threat of this kind.
Finally, Braintree is practical, consistent and innovative in the sense that you can migrate whenever you want. You can leave with all your confidential data because these are your property here.
It is a flexible payment gateway accepts more than 135+ currency currencies and offers other features such as regular payment, strong reports, and split payments.
In contrast, Braintree is not compatible with escrow funds in a marketplace.
Fees: For each transaction, Braintree withdraws 2.9% + 0.30¢.
Currency: Braintree currently supports 135+ currencies.
Country: Braintree is available in 45+ countries.
The Skrill payment system, formerly known as Moneybookers, comes straight from England. It follows the principle of the prepaid card. All you need a customer account from your credit card or current account. You can then use it for your online purchases or transactions.
Thanks to the Skrill, your banking data are never communicated to merchants. The prepaid card is a good alternative to PayPal because it allows you to control your expenses and avoid exceeding the limits you have set. The disadvantage is that customers have to advance money before they can use the service.
Fees: Skrill charges 1.9% transfer fee and takes a 3.99% margin on the exchange rates.
Currency: EUR, GBP, USD, DKK, RON, CZK, HUF, PLN, SEK, CAD, SGD, CHF, NZD, BGN, AUD, and NOK
Country: Skrill offers its services in 200+ countries.
Stripe is an online service used to accept credit card payments on your WooCommerce store. You will need an SSL certificate to encrypt the data exchanged between your server and the bank so the store cannot cache entry of confidential information.
Stripe works in a white label, which has the huge advantage of keeping your customers at home and not sending them back to an external payment page. When we know the importance of making the buying experience as fluid as possible to minimize abandonment, this type of solution is unavoidable.
It is the most economical solution with the calculation like this:
For large volumes of transactions, it will be interesting to negotiate a discount but also to contact your bank to consider a potentially more economical solution.
- 4% tax on each transaction plus 0.25¢ for European cards
- 9% tax on each transaction plus 0.25¢ for non-European cards
Currency: Stripe supports processing payments in 135+ currencies.
Country: Stripe is available for businesses in 26 countries.
I have only listed best WooCommerce payment gateways that seek to simplify the payment process for customers.
Between the ease of use, the speed of transaction, security, aesthetics of the interface, and many others, the criteria can vary. The answer can vary from one store to another, depending on the terms of the relevant market and targets.
Now ask yourself, which WooCommerce payment gateway will be useful to your store? Which will make customers want to come back?