There is no doubt to the notion that Magento is one of the most powerful platforms to power an ecommerce store. No matter how many products you have in your online store, Magento provides a robust platform that assures optimum performance.
However, it is important to understand that the performance of your online store relies on a number of factors. You can’t have the best page load time solely because of a robust platform. Among these several factors is the location of your data center that hosts your store. And unfortunately, many store owners usually make the mistake of blaming the hosting provider for the poor performance of their Magento store.
The Importance of a Local Data Center
One of the most overlooked factors when considering the performance of a Magento website is the location of the data center. The distance between your data center and the audience of your online store impacts the page load speed. And the fact of the matter is, many hosting providers fail the disclose the data center location.
Put simply, if you wish to cater to customers in Brazil, you’re better off with a data center in Sao Paulo, Brazil. This way your customers will experience a fast loading website and hence a better performing online store. Alternatively, if your data center was to be located somewhere far away, there will be high latency in data transfer, significant issues in the transferring of large files such as images and videos and will eventually affect the user experience of the store.
Launch AWS in Brazil
The most feasible and practical solution to such issues is to keep your data center as close as possible. Hence, once you’ve chosen Brazil for your data center, you’ll need a reliable and hassle-free hosting provider that would take care of the rest. I recommend Cloudways for your Amazon Web Services hosted Magento website. Cloudways provides the fastest managed Magento hosting experience.
Launching a server on Cloudways is easy and a matter of only a few minutes. In this post, I’ll show you how to use AWS hosting and its server in Sao Paulo on the Cloudways Platform.
First of all, you’ll have to Sign Up on the Cloudways Platform.
After signing up, you’ll be required to put the necessary application and server details. Start by selecting your application. Select Magento (version 1.x or version 2.x) from the menu and name your application and server.
Choose AWS from the list of cloud infrastructure providers.
Next, select the server size, bandwidth, and storage.
Once you’ve selected the server size, bandwidth and storage, select the location of your data center. Remember to keep your server location close to the audience (Brazil, in this case).
After entering all the necessary details, click the LAUNCH NOW button.
After your server is ready, go to the Platform and navigate to Applications and tap the Magento application. Here you can find out more details about your application by going to the Access Details and the Admin Panel.
Magento On Cloudways- Performance Evaluation:
To validate the importance of a local data center, I have conducted some tests to gauge how the Magento website hosted on Amazon Web Services performs. Here I have tested an actual Magento website hosted in a data center located in Brazil using WebPageTest and GTMetrix Tools.
A reliable cloud infrastructure is important for the performance of a website just like the distance between the data center and your audience. While AWS is known for its reliable cloud computing services, Cloudways adds to these performance indicators by providing one of the best managed Magento hostings.
Cloudways offers an optimized stack that includes Apache, Nginx, PHP-FPM and MySQL/MariaDB. Cache solutions for Magento 1 include Cloudways Full Page Cache, Varnish for Magento 2, and Redis and Memcached as optional caches. Additionally, Cloudways boosts the performance of your Magento store with an in-house CDN, CloudwaysCDN that improves page load time.
It is safe to conclude that a local data center (Brazil, in this case) of AWS along with the best-managed hosting services of Cloudways, is the best way to ensure the ultimate performance of your Magento store.
If you want to try it out first, you can Sign Up on Cloudways and avail the free 3 days trial, No credit card required!