Categories: WooCommerce Tutorials, Tips and Guides

Integrate MailChimp to Automate WooCommerce Email Marketing Campaigns

Reading Time: 4 minutes

MailChimp is an online solution for managing your email marketing campaigns. With MailChimp, you can create and send newsletters to your customers, manage your subscriber lists, and track the performance of your campaigns.

With its intuitive interface, MailChimp assists you in creating enriched emails, analyzing their performance and automate campaigns according to the behavior of your subscribers to gain efficiency.

Some Good Reasons to Use MailChimp

  • Customization: use the dozens of templates available for your email marketing campaigns or create the template that’s right for you.
  • Targeting: easily segment your recipients with MailChimp, separate your subscribers into groups and segments according to their location, their activity, their commitment.
  • Analytics: monitor the performance of each of your campaigns with MailChimp advanced reporting tools (interactive charts, click cards, opening rates, unsubscriptions, etc.).
  • Social: Connect MailChimp to your Twitter and Facebook accounts to automatically post your campaigns on these networks.

Sign Up for MailChimp

Go to MailChimp and click “Sign Up Free” to create a new account.

Enter your Email, Username, and Password and click “Get Started!” button.

Verify your email address to activate your MailChimp account.

Go to your email and click “Activate Account” button.

To confirm that you are human, click “I’m Not A Robot” button.

Enter your First Name and Last Name and click “Continue” button.

Enter your Business Name and Website URL and click “Continue” button.

Add your complete business address (including city, region, ZIP code, country) and click “Click” button.

If your business sells anything online, then select “Yes” and click “Continue” button.

If you want to add your social profiles (such as Facebook and Twitter) of your business, then click “+” button and if not, click “Continue” button.

Click “Let’s Go” button and your MailChimp account is ready to use.

Create List of MailChimp

Got MailChimp dashboard and click “Lists” from the top-left menu bar.

Click “Create List” button.

Add your List Name, Email Address, From Name and Reminder Text.

From “Form Settings”, choose the notify option whatever you want and click “Save” button.

Installing WooCommerce MailChimp

To install WooCommerce MailChimp plugin, go to your WooCommerce Dashboard > Plugins > Add New and search for WooCommerce MailChimp from the search bar, then install and activate the plugin.

After successful activation, go to WooCommerce > Settings. From there, you will notice MailChimp tab, which requests you to enter API Key.

Go back to your MailChimp dashboard, click on your “Profile” from the top-left menu bar.

Go to Extras > API keys.

Click “Create A Key” button to generate API.

As you can see, the API key has been generated.

Copy the API key from your MailChimp account and paste it into WooCommerce > Settings > MailChimp > API key and complete all the other required details.

Click “Save” button then go to your WooCommerce store checkout page, there you should see the new checkbox. Scroll down your page we have got a subscribe to our newsletter tick box which is ticked by default which is good.

That’s all for WooCommerce MailChimp integration.

Final Words

WooCommerce MailChimp plugin provides simple and flexible MailChimp integration for WooCommerce. So let’s install this plugin on your WooCommerce stores and start multiplying sales. If you still have any query related to this article feel free to ask me via the comment section below.

Saud Razzak :Saud is the WordPress Community Manager at Cloudways - A Managed WooCommerce Hosting Platform. Saud is responsible for creating buzz, spread knowledge, and educate the people about WordPress in the Community around the globe. In his free time, he likes to play cricket and learn new things on the Internet. You can email him at m.saud@cloudways.com