WooCommerce, developed by the famous company WooThemes, is an intuitive ecommerce solution for WordPress websites. It is built by keeping WordPress best practices in mind, so security is taken care of.
The WooCommerce Dashboard and Widget Report features give you a lot of useful information relevant to your online business, such as sales, inventory level and other general and detailed store statistics.
Whether you are using WooCommerce to sell home made arts and crafts, or you’re using it to move your stock of imported electronic items, WooCommerce meets your needs. The software is also great for developers, as they can conveniently customize a WooCommerce store to their clients’ specific needs.
What are Coupons?
One of the ways in which WooCommerce helps you sell your wares is through discount coupons. It’s the oldest trick in the business book: offer them a “special” rebate!
Back in the day, coupons used to be published in magazines. People would cut them out using scissors and bring them to your store physically to be able to claim a discount. A coupon makes the customer feel special. They are getting a deal that not everyone is getting, or a deal that isn’t available during most days.
WooCommerce lets you reward your customers while boosting your sales. In this article, I will explain how you can add coupons to WooCommerce, so that your customers can claim a discount through a code.
After you have installed the free WooCommerce plugin, you need to enable coupons through the WooCommerce settings.
Go to: WooCommerce > Settings > Checkout to enable coupons.
Now, you should sit down for a meeting with your team and decide what type of discount your business will offer. Think carefully to maximize your sales but also keep revenue generation in mind.
Once you’ve decided the discount, add a coupon. Go to: WooCommerce > Coupons > Add Coupon
You will need to enter details about the coupon. The first two things you’ll need to enter are the coupon code and an optional description. The coupon code should be relevant to the product and discount you are offering. Let’s say I am selling LED TVs at a special discount of 25%.
When the customer is checking out from your website’s shopping cart, he or she will enter the “LED25TV” option to receive their 25% discount.
There are three sections which further specify the nature of the coupon: General, Usage Restriction, and Usage Limits.
You will specify the discount type. There are a total of four kinds of discount types, which allows for a great deal of flexibility for you as a web store owner.
- Fixed discount on all shopping cart products
- Fixed discount on selected products
- % discount on all shopping cart products
- % discount on selected products
I will choose option 4, because I’m offering a percentage discount (25%) on selected products (LED TVs only). In the “coupon amount” field, just enter a numerical value. Based on your discount type selection, the system will select the units itself.
If you have free shipping enabled and you’d like to throw in free shipping to sweeten the deal for your customers, check the “allow free shipping” box. And don’t forget to enter the coupon expiry date! The coupon doesn’t remain “special” anymore if you continue your discount for an indefinite period!
As the name suggests, this tab allows you to set restrictions on the useage of the coupon. This is to make sure the coupon is applied by the customer only on products or services which you are offering a discount on.
The ‘minimum spend’ field is to set a minimum subtotal amount needed to use the coupon. The cart total amount and tax is included in this minimum spend field. I have chosen my coupon minimum spend as $700. You can also enter a maximum spend amount in the next field.
The ‘Individual use only’ box prevents use of multiple coupons. The ‘Exclude sale items’ will exclude items already on sale from being purchased with this coupon.
The ‘Products’ field lets you set specific products which must be in the cart for the coupon to apply. The ‘Exclude products’ field does the opposite, and any products you specify here must not be in the shopping cart for the coupon to apply.
My favorite field in this section of the coupon settings is “product categories”. I can easily assign the coupon to a particular category of products; in this case, LED TVs. You can also enter a list of email addresses allowed to use the coupon.
This is a straightforward tab. The first field asks how many times can the coupon code be used to purchase items from your store? I have a stock of 50 LED TVs I want to sell, so I have set the limit as 50.
The second field asks, how many times can one individual use the code to buy products? Can a single person make multiple purchases on different dates and avail this discount? I don’t want that to happen, so I am limiting each individual to a single purchase transaction using this coupon.
That’s it! Just hit the “publish” button and your coupon is live and active.
Now it’s your team’s job to market the deal you are offering. Make sure potential customers hear about it. Generate a buzz around your offer. Spread the coupon code far and wide! Create a sense of urgency in the market.
A word about taxes: All discounts applied by WooCommerce coupons are applied before taxes. Applying discounts after taxes is not legal. Discounts must be always applied before taxes. It is the law, not user preference.
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