When David Bonney introduced his hand-made shoes on Reddit, he might not have thought about the warm response his idea would get. After seeing the potential for his products, he began building a shoe venture. And, for a startup, a website is necessary as it works like digital home address. So, in the Summer of 2012, David introduced Atheist Berlin to the world. Just like every good ecommerce venture, the store was built on Magento.
Because it was just a beginning, Atheist Berlin was hosted on a small VPS-based server with 4 GB RAM (extendable to 8 GB) and 200 GB disc space. It was ample enough to handle small amount of daily traffic. However, when Atheist Berlin started becoming popular, their current setup was not enough as Magento stores are known for being resource intensive. Due to traffic spikes, the website saw downtime for hours.
Plus, the VPS-based setup was rendering the shoe startup’s email marketing effort useless. David discovered that the hosting company was not tough on spam-sending accounts. Due to this, marketing emails from Atheist Berlin were also marked as “Spam”.
It was a time when David decided to take a step for the good and find a reliable managed Magento hosting provider. This is where we come in. When David talked with our cloud engineers, we listened and then drafted a customized solution for his Magento website.
Note: Host your startup website built on Magento with Cloudways Managed Cloud Hosting for Startups
“Atheist Berlin has a very dynamic way of doing marketing,” said Owais Ahmed Khan, Customer Happiness Ninja at Cloudways. “One of the key things that they do is email marketing which causes a sudden influx of traffic. This is what we call ‘predictable spike’. Through our customized solution, we provided them with a cost effective solution where their website is hosted on Amazon cloud infrastructure and whenever the need arises, it is scaled to ensure flawless performance.”
One more thing that was important was the code of his Magento store. It was necessary for it to remain intact as the code of few essential Magento core files were customized for WordPress blog integration. Therefore, keeping the code in one piece was essential, especially during migration and upgrades.
Furthermore, due to the use of high quality Amazon cloud infrastructure, marketing emails from Atheist Berlin are not considered as “spam” anymore. This has helped Atheist Berlin grow by leaps and bounds, and this is why David Bonney is a happy customer of Cloudways.
“Rather than a ‘sorry, we can’t do this’ approach, they genuinely thought about whether they had the ability to meet our unique demands,” said David Bonney, Founder of Atheist Berlin. “In every case, they figured out a way to help us. And, that’s how good business should be! You help each other to grow and you create working relationships that you hope will carry on for as long as you need them. The last thing I want is to go searching for another hosting company”, acknowledged David with utmost satisfaction.
To know the complete story of Atheist Berlin, click the button below and download the entire case study.
Saad Durrani
Saad is the Senior Editor at Cloudways - A Managed Cloud Hosting Platform. He is a technology enthusiast who loves to blog about emerging technologies and trends. When he is not blogging, he goes to the beach to find inspiration for his fictional stories.
